Sooooooo the coolest thing that I believe as an author, Amanda M. Thrasher, and organization, Progressive Rising Phoenix Press, that we are a part of on an annual basis is the TLA (Texas Library Association) Conference. I have attended this conference for years, signed as a featured author for at least five years, and we have committed as a publisher, for now, four years.
Being an author first, and a co-owner and CEO of an independent press founded by authors, we continually try to locate and find ways that bring the most ‘bang for our buck’ for our authors. What exactly does that mean when it comes to TLA? In case you are not familiar with TLA, it is a professional organization promoting librarianship and library services in Texas. Through legislative advocacy, continuing education events, and networking channels. The conference usually has between 5000 to 6500 attendees, if not more, and often consist of librarians (academic, public, and private), educators, consumers, category buyers, publishers, vendors, to name a few.
Being that it takes place during the week, most attendees go on their companies time and dime. This is good for us, (publishers and authors) because the visitors are pre-registered and literally plan up to a year in advance to attend the conference which brings a different type of ‘crowd’ versus people just look for something entertaining to do. So what do all of those people do?
Everyone attends sessions as they listen and learn about new techniques, equipment, products, and don’t forget they all get to network and socialize as well. Meeting the authors is always a big draw, especially the featured authors, and so many fantastic publishers are represented such as Penguin Random House, Scholastic, McMillan, Disney, Chronicle Books, Capstone, Hachette Book Group, Simon & Schuster, Little, Brown, Book Co., to name a few…. Oh yeah, and us 🙂 as well, Progressive Rising Phoenix Press.
I am not big on the author to author events (me personally), that become book swaps. However, I will always tell our authors, or any other that ask, that I believe in this particular trade conference. This one is worth saving your $’s for and vesting in the trip. It moves yearly, location, but is always in Texas. We network; share our work with the librarians, teachers, and readers. Sign books, and pick up book orders. I have attended and signed at ALA, BEA, and TLA. For us, PRPP, I still believe we receive the most value for our vested dollars in this event. If you have ever considered going, as a company, but you are not sure if it is worth it or if you are an author and you do not know if you should spend the dollars here are my top reasons for doing so:
1) It is a professional trade show; attendees are pre-registered, and that means a guaranteed X amount of participation.
2) Attendees are there with a purpose to do the following: Place book orders for their locations, receive free books for review, and to share new talent or books with their districts. If you have a new title or an old title with limited exposure, it is the perfect place to share your work with the experts or potential real buyers.
3) It is expensive, yes, but with a joint effort it can be done and is worth the $’s spent due to the added benefit of buyers, readers, vendors, librarians, educators, all under one roof at the same time.
4) Networking with different schools, librarians, teachers, readers, is priceless, especially when they are all book lovers and want to be there with you.
5) We have placed multiple bulk orders through this conference, introduced new titles and authors, and re-launched older titles.
6) Negotiated contracts for services authors cannot receive on their own, such as Lexile scoring, contact made through TLA.
7) Received great submissions & we do not solicit authors.
8) Met librarians, teachers, educators, and others that we have stayed in touch with and shared our catalog, and new titles over the year. They have come back, and picked our latest work, sharing it with their districts.
9) Featured author area: the authors are reviewed and scheduled to sign. The advertising is great, and visiting with people as you sign your work is fantastic, but having them come back year after year, remembering you from the year before as they look for your new work….is…..priceless.
10) Often it seems as if we accomplish more at this one trade show than at ten regular author events. Those often seem time-consuming, turn into author swaps, and end up with minimal unit sales.
Many of us belong to groups including social media groups. Often added without our knowledge, some groups I know nothing about the subject matter at all, and yet there I am, added. I won’t lie; I spend very little time socializing online, socializing period. I’m not necessarily an unsocial person, but like most people these days I’m spread pretty thin, and I’m incredibly busy. Between my family, personal writing time, and work, spare time is a real issue. But recently a social media group sent out a question that ended up in my inbox, and it caught my attention. It was a great question, which made me stop, read the question and think.
What was your proudest professional moment?
I thought about that question for several minutes. We all have proud personal moments, kids and family rising to the top of the list. But the proudest professional moment, I hadn’t given that particular question much thought till right then.
I think on a personal, professional level, having Barnes and Noble Small Press Division, NY, at one-time purchasing three of my titles, little author, and a small press was a huge professional moment for me. They don’t stay there long, store category buyers list, and it’s not the same as .com. line. That was a huge accomplishment at the time, knowing we have great titles with sales under their belts, large author platforms, that have been declined over and over again for the category buyer store purchase. That ranked pretty high for me, as an author, as a proud professional moment. Starting a business with my business partner, a press founded by authors, in a competitive industry and personally being invited to discuss our company with our print managers at LSI/Ingram in TN was huge. Touring the plant, negotiating a contract that was feasible for us as a company and beneficial for our authors was also a proud professional moment. But one of the proudest moments I can remember, professionally, was the day I received a letter from a Site Director, Jeremy McNair, for one of the after-school programs that he managed at an elementary school on behalf of another organization. I had been asked to conduct a month-long workshop with multiple sites. Listed as one of my locations the letter stated the following:
My name is Jeremy McNair, and I am the Site Director for the YMCA program at Butler Elementary School. This past Monday, you came and spoke to my students about your book and the writing processes behind them. The past two days since then have been completely filled with the kids telling me how much they learned and enjoyed your presentation. I wish I could take the time to tell you every story, but I’ve typed up several of the letters that they’ve written to you and copied them to the end of this email. Your drive and passion were well received and noted by all the children and staff, and I know that your impact will resonate in a huge way in all of their lives.
Thank you so much for your dedication to your craft, but even more than that, thank you for sharing it with the children at Butler. They were left truly inspired.
This touched me in such a way, as did the letters from the students below (read them, and you’ll see what I mean, precious) that it reminded me of why authors/writers do what we do. Why we share our work, spend time, and encourage our future young writers to tap into and use their imagination to create beautiful future works. Over the years I’ve participated, completed, and accomplished many things that other people would be proud of, but this to this day ranks as one of my proudest professional moments.
Letters from the students below (they’re in a laminate paper for protection) but click on the image to enlarge and read.
I have two teenage daughters at home. My son, now grown, survived the teen years. I’m certain my girls will as well, though they’ll likely receive a few bumps and bruises along the way. Heartache, fallouts with friends, and decisions about future life goals will leave a few scars.
Dating, according to many teens these days, is often nothing more than a hook-up. Sound shocking? Yes! But according to teens, it’s normal. In fact, they rarely call dating, dating anymore. It’s often just referred to as hanging out. I’m hanging out with so-and-so, and then onto the hook-ups. This behavior of hooking up and even random hook-ups is considered normal for many teens. How do I know? I spoke to groups of teens and they spoke candidly and with no fear of their behavior. Local Dr’s told me they treat teens on a regular basis of two to three times a week for STD’s. I know… WHAT?!Scary? It is! It’s not that parents and schools aren’t talking to these kids about the dangers of sexually transmitted diseases or having sex too young because they are, it’s that kids, especially teens, often think that they’re invincible and nothing can happen to them. Some teens were treated over and over by the same Dr. for the same STD, and this is a national problem, not a community issue. In addition to the physical dangers of this type of behavior, the kids often aren’t prepared for the emotional and complications that can come along with behavior that they’re not ready for.
But hanging out and worrying if your kid is hooking-up isn’t the only danger that goes along with teens social lives today. Dying to grow up, surrounded by social media promoting just that, some kids think they’re more mature than they really are, jump into physical relationships taking on more than they can emotionally handle. The problem is they often don’t understand the dangers of that until the emotional rollercoaster starts. Some teens are forced into sexual situations prematurely, especially if they’re not thinking clearly because they’re impaired by using drugs or alcohol. Obviously, the fallout is devastating and can be life-altering.
Concerned about the accounts that I heard from teen after teen, fearful my teens would find themselves in a dangerous situation themselves, I set out to write a novel that would imitate a true-life threatening situation. The situation that occurs in the book, takes place too many times and affects too many young girls/women and boys/men. This type of situation, as in the book, becomes increasingly complicated when the relationship has been a lasting one and something terrible happens. Lines are crossed, emotions are suddenly confused, and lives are forever changed. My hope is that if only one person reads the book, thinks twice about getting into the type of situation described, then I’ve done my job as an author and accomplished what I set out to do with the message in this piece.
I believe I pulled the overall message of Bitter Betrayaloff in regards to showing how the dating situation effects young boys/men and girls/women differently due to their emotions and how they handle a dating situation. I believe the scenes that show the destruction of the relationship depicts what happens to some teens when they find themselves in dangerous situations.
I’ll be one of the authors on a panel at the TeenBook Fest by the Bay, speaking to over seven hundred teens about this book. It shows the dangers of miscommunication while being impaired and how great kids make terrible mistakes that affect them for the rest of their lives. The book has won two awards, The Mom’s Choice Awards® (MCA), Gold, which evaluates products and services created for children, families, and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products, and services, and the New Apple Literary Award, both for YA. If you’re a teen, parent, educator, youth group leader, or a librarian, this book may interest you.
Picking a college wasn’t turning out to be as easy as Reece had hoped. The school he wanted to attend was out of state and hadn’t made him any kind of offer yet. His coach had written letters of recommendation. His grades were good, game films highlighting his plays were in the hands of several recruiters, and services that assisted students and parents were working on his behalf. But the waiting part was no fun. His parents wanted him to stay in Texas, but agreed not to stand in his way if a school he liked came knocking.
Reece wanted two things: to attend a D1 school and receive an out-of-state offer. Truthfully, he hadn’t thought too much about Payton or what she thought. There were 347 D1 schools that he was aware of, scattered across forty-nine different states. Some colleges were smaller, private schools and some larger universities, but the odds of Reece receiving a full scholarship were excellent. Coach had said a full ride was more than a realistic possibility; it was a probability, especially riding on his brother’s reputation. Reece idolized his brother and wanted to follow in his footsteps, not easy to do, but he never once felt jealous or envious of his brother’s success. Coach always bragged about Royce and Reece. Proud to have coached them both in their high school years.
“Just like Royce, son. You are capable of playing for a D1 program,” Coach Duncan would say. “You know, those programs can generate millions of dollars in revenue annually for the schools. And like your brother, you could handle the pressure of performing and the expectations of winning.”
Reece believed Coach and worked hard at proving him right. Payton cringed when Reece talked about the schools he wanted to attend, because she knew it meant the inevitable—he’d be leaving. He’d get so excited. His eyes would light up and he’d get animated as he talked. She was happy for him, but sad for herself. Despite the heaviness she felt weighing on her heart and in her head because she missed him already, she tried her best to encourage him. He called her to tell her about an email Coach had received asking about his eligibility. He could tell she was down by how quiet she got on the other end of the phone. Now he knew why he hated to call. He’d rather send her a text than talk.
“You know we’ll stay in touch every day and hang out when I come home.”
“Well, yeah,” she replied, kinda shocked that he had to actually state it. Surely that was understood. Wasn’t it?
“Just checking. You sound down or something.”
Payton shook her head, and then realized she needed to answer. He couldn’t see her through the phone.
“Sorry. I’m fine.”
“I’m almost there. Are you ready?”
“I will be by the time you get here,” she said. “If you let me off the phone!”
When Payton climbed in, Reece raised the console divider in the front seat so she could sit next to him. He’d crank the aux and she’d lay her hand on his leg, unless he was holding hers in his. She loved Friday nights, even more than Saturdays. It was the excitement of spending real time with him after being in school all week. They were going to the movies with Reece’s friends. Aubrey didn’t have a date and even though she could have joined them, she opted out. Payton didn’t mind. All of her attention was on Reece anyway.
“You smell good,” Reece said as soon as Payton climbed into the truck and turned to give him their customary kiss hello.
She knew the perfume she’d sprayed all over her clothes and neck was his favorite perfume; smiling coyly, she kissed him again.
“Trevor might bring some girl,” Reece stated nonchalantly.
Payton laughed. “Like just some random girl, seriously?”
Reese shook his head. “Right! I didn’t ask. He said he might bring some girl. I don’t care who.” He took a sip of Coke. “But I think her name begins with an S. Samantha, Sydney, Sophie, something like that. Chase is coming as well, but I doubt he’ll bring anyone; no one will date that loser.”
As they turned onto Trevor’s street, they saw Trevor outside, leaning against his car with a pretty girl standing next to him. She was tall, slim, and blond. Payton didn’t recall seeing her before, but gave her a quick once-over as they walked toward the truck.
“This is Stacie,” Trevor announced as they climbed into the back.
“Stacie,” Reece repeated, glancing at Payton.
“Hi, Stacie, nice to meet you.” Payton made the introductions for everyone.
Reece looked at Trevor as the girl climbed into the truck and gave him a nod of approval. How did Trevor score a date with that? Trevor looked as if he hadn’t quite figured it out either; he seemed to know exactly what Reece meant as he grinned big, shrugged his shoulders, and threw up his hands. No complaints from him. They had met during one of his classes. She was a transfer. Totally used to rejection, Trevor was bold enough to ask her to go out with them that night. Shockingly she had said yes, and here they were. She was undeniably hot and he wasn’t. Weird.
“You never know if you don’t ask, bro,” Trevor muttered as he patted Reece on the back.
Payton leaned over the back of the seat and spoke to the girl.
“You’ll get used to it. They talk to each other as if we’re not here, and they do a lot of things in groups.” She laughed out loud. “They say girls are bad about doing everything together. OMG! These guys. Stick around, you’ll see.”
Trevor grabbed Stacie’s hand, not sure if he’d actually see her again after that evening, but she didn’t seem to mind. More of Reece’s friends were waiting for them at the movies than they’d expected. Doug, Shane, Tristan, and Lisa. Additional introductions were made, tickets bought, and seats found. Sci-fi was not her thing, but Payton was just glad to be there. The boys enjoyed it, though; she knew because they were relatively quiet throughout the entire show. Unusual.
“Where to?” Payton asked as the credits rolled.
“Lake. Tiger’s trail,” Trevor suggested. “Denis said there’s a party up there tonight.”
Returning to the truck, Reece nodded, turned up the music, slipped his hand into Payton’s, and they took off. Trevor was right. Trucks, cars, and kids were everywhere. There was no telling how long they had until someone called it in, but they were there now. The typical classic red plastic cups found at every teen get-together were being passed around. Beer was drunk by most, but others were slamming liquor brought by kids who could get their hands on it. Some of the kids pretended to drink it. Peer pressure. Payton was one of those kids. She held onto a cup that was handed to her and pretended to sip what was in it. Fake IDs were something else that kids seemed to have easy access to. Payton was dying to look into that, but hadn’t quite been brave enough to attempt it yet. Reece didn’t need one. If he needed anything, Royce took care of him. It was common knowledge that teens were able to get their hands on just about anything they wanted or needed if they had a few dollars. If the price was right, someone always seemed to know someone who could get it or whom to ask. At these parties vodka floated around because it looked like water, was easily found in most homes, and easily mixed with soda, juice, or just about anything else. Every time Payton was handed a drink with vodka in it, her mom’s voice would ring in her head. Kids on booze: not only illegal, but lethal. Her mom had recited these words for years, hoping Payton would avoid the teen drinking scene. Payton was an observer and Reece for the most part was too, unless he was planted somewhere for the night and even then he didn’t usually overdo. But he didn’t mind enjoying the scene with his friends and usually he had fun no matter what, especially with his girl by his side. Handed a beer, Reece shook his head and pointed to his truck.
“Dude, I’ve got a full truck tonight.”
His attention turned to Payton as he reached for the cup and handed it to her.
“Babe, yours is gone, you can have it.”
She wanted to shake her head and decline as well, but against her better judgment she held out her hand. Noticing the hesitation on her face, Reece pulled her toward him and whispered in her ear.
“You’re good, you’re not driving. Plus, you’re with me.”
He put his arms around her waist, leaned forward, and kissed the back of her neck. She turned around to face him and he pulled her even closer, kissing her with such intensity that her stomach filled with butterflies. She kissed him back just as hard. As he pulled away from her, he whispered something so softly she wasn’t quite sure what she’d heard. Were they thewords, as in the real form and not a version of them, like he usually said, or number digits in his texts? That’s what they sounded like; surely she hadn’t missed the words? Tugging at his sleeve, she asked him to repeat what he had said.
“Wait. What? What did you say?”
“You heard me,” he countered with a muffled voice so no one else would hear him.
“No, really. What did you say?”
“I love you, babe,” he whispered again, bashfully the second time. He kissed her on the cheek and turned back toward his friends, joining their conversation as if he hadn’t just said the most important words she’d ever heard.
Seriously, the words! First thing she wanted to do was say them back, but she couldn’t because he was talking to his friends. Then she wanted to text her BFF, Aubrey, but she couldn’t do that either, because Aubrey would want details. Super excited, madly in love, how could she have known what would happen next?
In 2009, I decided to become an author, unfortunately, I had no idea what kind of journey I was signing up for. As I threw my hat into the race, publishers were closing left and right due to the Great Recession. Also, Amazon had just started challenging the U.S. publishing industry by creating the Kindle e-reader and their Kindle Direct Publishing company. Now in 2018, the publishing industry has changed so much, today, many authors are choosing to go indie and major publishers are being even more selective about what they acquire. So what would I say to an author just starting out today? Well, I gathered some of the best advice I could and decided to publish it all here. Hopefully, you too will pass it on to the next generation of newbie authors who don’t have a clue about how the publishing thing works.
Educate yourself on the business and keep up with industry news. ~Rachel Rueben
“My advice to authors is to EDIT EVERYTHING WELL! If you aren’t confident of your own skills, hire someone. Yes, it gets expensive, but it’s worth it. We all make mistakes, miss things, or simply don’t know the correct way to say something. Research your would-be editor well. I’ve seen professionally edited, big company published, best selling authors, with grammatical errors. Apparently, neither they, nor their editors, knew the correct grammar. Find someone who will do a good job at a fair price. If you can’t afford an editor, then read your manuscript until your eyes bleed and your brain melts.” ~Dellani Oakes
“Avoid vanity presses they accept your manuscript but they charge you for the privilege of getting published. It’s fine if you have money to throw at the endeavor but you are better off self publishing on Amazon.” ~Karen Vaughan
“Best advice? Decide how much control you want in the decisions about your new work. A finished story can be like the writer’s baby, so that writer has to decide how they feel about letting it go to another for the “growing up” process. Whether to self-publish with a POD, an ebook indie publisher, or try for the traditional publishing houses, it can be a matter of time and persistence. However, the bigger the publisher, the less control a writer might have on the decisions of cover, marketing, or even the edits. So, a new writer will have to choose whether they want to take the time to submit queries, submissions, and find agents so that they can possibly get more notice (and hopefully money) for their work, but have to let the fine details go to someone else and start working on the next. Or, if they have the tenacity to market themselves, they can have complete control of their baby and self-publish. An indie ebook press can offer a range between these two. Some have their own artists and editors, some let the author have the final say. But, once you have your “baby” fresh from your brain and “on paper” (as most books are files rather than typed manuscripts anymore), you need to decide which path of hard work, long hours, and promotion you want to do. It’s a lot of tedious work either way. As a self-publisher, I like having a say in what my books look like, but I sure would appreciate someone else doing the editing and marketing sometimes. Having a strong network of fellow authors is always good to have as well, no matter how you decide to publish..” ~Ruth Davis Hays
“Business is business, dead weight is just that, dead weight. If they are not contributing revenue they will drain your resources, cut them loose.” ~ Mike Thrasher – Chief Sales and Marketing Officer – Apex Capital From Amanda Thrasher
On verbal agreements: “Some states do not honor verbal agreements. Others do. If one of the parties in your contract is from one of those states, then you could be agreeing to something you think you’ve mentioned casually over the phone.This one fact alone is why I do not conduct telephone negotiations with anyone on any project for any reason.
People who want to negotiate with me must do so by letter or, these days, by email. I print those emails and keep them as work product for any agreement that we come up with, or don’t come up with, as the case may be.” ~ Kristine Kathyrn Rusch
“You can definitely build an author platform and generate good sales from free marketing – but you will pay with your time.” ~ Joanna Penn
About mistakes he sees authors make on social media: “Shouting, ‘buy my book’, ad nauseam, on Twitter. No one is listening.” ~Mark Dawson
Whatever you may have heard, self-publishing is not a shortcut to anything. Except maybe insanity. Self-publishing, like every other kind of publishing, is hard work. You don’t wake up one morning good at it. You have to work for that. ~ Zoe Winters
Here are a just a few books worth reading if you want to learn more about self-publishing:
(APE) Author, Publisher, Entrepreneur by Guy Kawasaki
Write. Publish. Repeat: The No Luck Required Guide to Self- Publishing Success by Sean Platt, Johnny B. Truant and David Wright
Closing the Deal on Your Own terms by Kristine Kathyrn Rusch
Self-Publisher’s Legal Handbook, Second Edition, by Helen Sedwick
How to Market a Book by Joanna Penn (This is book 2, in a series.)
Let’s Get Visible by David Gaughran
Also, if you want more information and resources you can check out: Important Resources for Indie Authors Parts One & Two, right here on the Cereal Authors blog.
Happy 2018, if you have any advice that you would like to impart to the next generation, please share it in the comments section.
Many authors hold multiple positions in other areas of our lives. However, regardless of how busy we are, nor how many books we have written, it does not change the fact that each time we have a new release we feel the same as any other author exposing themselves to the world for the very first time. Feelings are often are the combination of joy, nervous anticipation, excitement, and a slight element of fear (at least for me). Dellani Oakes is no exception to the rule of a woman with multiple roles; she is a busy wife, mother, Blog Talk Radio host, publisher, and an author. She lives in Florida, grew up in Western Nebraska, has lived in multiple states, and being a people watcher by nature, this has given her the opportunity to gather information over the years for her work.
She’s written multiple novels, but now has a new romance, set to release November 1, 2017, from Tirgearr Publishing, titled – So Much It Hurts. I’m thrilled to say I had the opportunity to interview Dellani about her work and her new novel.
The main character, Pia Donovan, Pia has just moved to the City from a tiny town in Nebraska. Overwhelmed by the fast pace, and after a long day of getting lost in the worst part of the city possible, she finally arrives at her destination, a historic, grand hotel in the downtown area. Picking her way across the rutted ground in front of the building, she loses her balance, practically falling into the arms of Flynn Chancellor. Handsome and friendly, Flynn presents a happy distraction for a girl who’s trying to recover from a broken heart.
1) You have written several novels. Is this your first romance?
Dellani: I have written other straight romances, but this is the first published romance. The others are either romantic suspense or sci-fi.
2) Does Pia resemble anyone you know?
Dellani: She resembles me in several ways. First of all, she’s an academic brat. My father was a college professor. For Pia, it’s her mom. We both grew up in Nebraska, though she’s from the east and I grew up out west. It’s still the small town girl vibe. Also, her musical loves are mine – hands down, exactly like me.
3) Is the protagonist, Pia, a heroine, victim or neither?
Dellani: She is certainly no victim, though she has some hurt in her life. She does suffer a little in the story, but she rises above. I wouldn’t call her a heroine, as there is no real villain. However, she is a strong female lead.
4) When I think of romance, I often think of love stories. Is this a typical love story?
Dellani: It is a love story, with a bit of a surprise. If you’re asking if this follows the standard romance formula, no. But it is a sweet story of loss, love and redemption.
5) I am sure some scenes maybe steamy. How would you rate them, R rated or X?
Dellani: This particular story is very mild. There are some heavy make-out scenes and certain acts are mentioned, but there is no graphic sex in the story. It’s more of an understood thing. Because there are some sensitive people out there, I would give it a light R. It would be appropriate for 17+
6) Being a visual writer (myself), do you have to visualize your scenes. If so, how fun 🙂 but on another note, is it emotionally draining at times being in someone else’s relationship?
Dellani: Yes and yes. I see the scenes play out in detail. I hear them talking in their individual voices, and try to capture their individual styles.
There are times when character’s don’t get along. That’s inevitable. It’s hard when the actions of one character adversely affect another. Sometimes, there’s reparation. Other times, there’s an irreparable split. Those are hard, especially if I really like both characters.
7) I know by nature you are an observer; the material is all around you, but writing romance, is it hard to find good relationships to mimic these days?
Dellani: I don’t really try to mimic any relationships. If anything, their couple dynamic is similar to my own marriage. We’ve been together 35 years and still have fun together. Our style is a little avaunt-garde but it works for us.
8) If you had to tell your audience/readers one thing about this book that you want them to know?
Dellani: Don’t pick it up expecting a “typical romance”. Anyone who knows my work already knows this, but new readers don’t. I have never followed the boy meets girl, boy and girl fight, boy and girl makeup and live horribly ever after. I can’t even imagine people hating one another throughout a book, then realizing they are in love. I give it a year—maybe.
My couples meet, feel a spark and work together against conflict. They resolve their issues and work through them together.
9) Flynn sounds as if he is gorgeous and delightful, but is he a nice person? Don’t answer if it gives away your story 🙂
Dellani: Flynn is a great guy, but he has some baggage that even he doesn’t recognize. He’s learning and growing as a person. I love Flynn. (I love Yancy and Pia as well) 🙂
10) While writing romance is hard to put original spins on twists that are already out there and make them your own?
Dellani: Yes, it can be. People have certain expectations for romance, which I don’t give them. I do my best to find ways to bring my characters closer, not drive them apart. Not to say they don’t have problems, but at least they try. Finding a new spin isn’t easy, but I hope I still deliver a good story.
11) Greenlee honestly could have been any kid, in any town, anywhere in America. Could Pia be any woman, anywhere, in any small town or is she special?
Dellani: She’s very universal, in my eyes. Although she is a musician, she could be anyone, anywhere—a displaced small town girl in the big city. I love that she’s like that, but retains her individuality – just as Greenlee did. (I love her)
12) Who is your favorite character in this book, and why?
Dellani: I love all my leads, but as far as favorite – I’m gonna have to go with Oz. He’s not a major character, but he is pivotal. Oz is special, a young man with Asperger’s, who lives down the hall from Pia. He is fiercely loyal, intuitive and sees into a person with a great clarity. He talks to Pia about seeing the pattern. At first, she’s not quite sure, but when she sings for a group of the residents, she sees it quite clearly. Glancing at Oz, she realizes that he knows what she’s seeing. It’s a cool moment.
13) What would you tell your fans excites you about this release?
Dellani: I love this book! I fell in love with the characters, I love the plot twists and I can’t wait for it to be out so that they can enjoy it too.
14) Did you learn anything about your self while writing this piece?
Dellani: Yes, I learned that I’m very sarcastic and have bizarre sense of humor. Oh wait, I knew that already. Let’s say that the dialogue made that abundantly clear.
15) I cannot go back and reread my pieces for a long time. I would change too many things (it is a personal author/writer thing). Now your new book is ready for release, is there a single thing you would have written differently and will you ever go back and rewrite it?
Dellani: Usually, I’m the same way. I read my books later and find things I’d change. This time, I can’t say that. I am really pleased with how this came out. Of course, five years from now, I might feel differently, but right now, no.
16) Will you write a sequel to this piece?
Dellani: I’m not sure about a sequel. It’s possible, but I think I tied up the loose threads successfully. However, I’m very likely to bring these characters into other books set in the same city. There are a few incidental characters that the three core characters encounter, who are featured in other of my books (which aren’t published yet).
17) Is there an element of mystery to this romance?
Dellani: For once, there is no real mystery involved. Since I mostly write romantic suspense, I thought it would be interesting to break away from that for once. I think I was successful.
18) How do you define success as an author?
Dellani: If I get positive feedback from readers, I feel I’ve been successful. I would love to be the writer making millions (who wouldn’t?) but I’m realistic. Those contracts are rare. If I make even one reader laugh, cry or sweat, I have done my job.
19) Define the best makebelieve day as a writer?
Dellani: My best makebelieve day would be to have a movie company call me up and tell me they want to turn one of my books into a movie and I can pick the leads.
20) If you could speak to a stadium full of Dellani Oakes fans about this book, what is the very first thing you would say after the initial introduction?
Dellani: I think I’d channel comedienne Minnie Pearl. I’d walk onto the stage in a big, flowered hat, wave my hand and say, “Howdy!” Once I had everyone laughing, then I’d start to talk.
“You weren’t kidding about how close it all is. I’ll have to explore Making Music soon. I can’t go long without a fix.”
“We can go in now, if you want.” He turned to face the store.
The front window was filled with shiny saxophones, sparkling flutes, and tantalizing objects Flynn couldn’t name. It caught his artist’s eye, drawing him in.
“Today’s goal is campus.”
“As the lady wishes.” He swung her around to face the way they’d been going. “I should see if they’ll let me do a camo piece there. I could have fun with all the shiny objects. Matching things like metal and leather is tricky.”
“I imagine so. The textures and the way it catches the light. And suede versus tanned hide would be an additional challenge.”
“You must have taken painting classes.”
“A few. Mom thought we should all have a well-rounded education. Her granddad was an artist in Mexico. Quite well known. Maybe you know the name. Rafael Dominguez?”
Flynn stopped in his tracks. “No! Really? Shit!” His hand flew to his head, searching for a cap that wasn’t there. He grasped his hair instead. “I am the hugest fan of his work. My first copies were of his Santa Rosada Sitting. The colors are so hard to match, I couldn’t do it justice. It’s phenomenal.”
Pia’s eyes watered and she sniffled. “That was my great-grandmother. He painted that of her just before she died.”
“The play of light…the textures…his use of bold colors. It just leapt off the canvas. Incredible! Is it true he made his own paints?”
“Yes. Mom even has some containers of his original paints. Would you believe, they’re still good? We don’t use them, of course, but Mom has his recipes. Virtually unintelligible, though. We’re hoping someone will be able to read through them and figure them out. He used a very bizarre shorthand, since he couldn’t read or write.”
Flynn dug his hands into his pockets, biting his lower lip. “I need a project for my final semester. I chose the work of Rafael Dominguez. Do you have copies of the notes, or could you get them? Because I would be honored to try to translate them.”
“I do! Well, Mom does. We loaned the originals to a museum, along with some of his paintings, and sketches. They scanned them for us and put them in a display case. I can make that happen.”
Swept away by the moment, Flynn grabbed her face and kissed her. It was brash and impulsive, but he didn’t even think. As soon as he realized what he was doing, he considered stopping, but Pia took his face in her hands and kissed him back. From there, it took on a life of its own and he couldn’t stop. Sighing contentedly, Pia disengaged and smiled up at him.
“Unexpected,” she murmured. “Nice.”
“I’m sorry. I got carried away…”
“Don’t apologize unless I rack your balls.”
“Yes, ma’am.” He pulled her close, resting his forehead against hers. “Does that mean I can hope for another?”
“We’ll see.” She cut her eyes at him, grinning. Swishing away, she walked down the street.
Last week, I discussed the closing of Predators & Editors and the possible alternatives authors can use when investigating a potential publisher or service provider. Today, I’m going to list sources that can help indie authors educate themselves on the publishing business. After all it’s much harder to take advantage of an educated author and that’s what most scammers fear.
Authors are notorious for drawing back the curtain on the publishing industry by talking about their experiences with editors, posting their contracts, and even revealing their monthly income. This rips the veil of secrecy that kept the publishing industry mysterious while keeping authors broke. Oh sorry, I meant starving for their art.
Anyway, let’s get started…
News About The Industry
Did you know that All Romance Books and Ellora’s Cave went under in 2016? You would’ve if you had been keeping tabs on the industry. Listed below are just some of the blogs/newsletters dedicated to the publishing industry.
Book Life (Focuses on self-publishing and owned by Publisher’s Weekly.)
BookBub PartnersMainly they discuss their platform but they also share tips on book launches, marketing and self-publishing hacks.
This is just a small list of all the wonderful blogs and podcasts that indie authors can glean from. As self-publishing becomes more and more the norm, authors are going to have to make decisions about the direction of their careers. Some of these blogs and podcasts can help at least point you in the right direction. The author community is a very supportive place as you can see, we do watch each other’s back. Though losing Predators & Editors was a big blow to indie authors, it didn’t break anyone’s determination to keep on keeping on. This is the greatest thing about the author community, and I’m proud to be part of it and you should too.
If you have any suggestions for newbie authors whether it be a podcast, blog or book, let us know in the comment section.
Not long ago, the author community lost a precious resource when the Preditors & Editors website went dormant last year. For those of you not familiar with P&E, it was a site that listed and graded publishers as well as publishing services. They helped countless authors such as myself make important decisions and avoid scams.
They are currently looking for a new caretaker who will have the monumental responsibility of updating the website as well as all the information on it. For those of you actually thinking about taking on the challenge, be warned P&E comes with the burden of constant threat of lawsuits as well as harassment from the mentally disturbed. It’s no surprise that no one is rushing to pick up the torch but I know eventually someone will because it’s too important to let die.
Instead of going on about how lousey this is, I’m going to give you alternative resources that will help you avoid scammers as well as help educate you about this business.
Finding Out About Scams & Unethical Practices
Predators & Editors did not exist in a vacuum, there are two sites that I am aware of that are dedicate solely to educating authors about the sharks in the publishing waters.
However don’t stop here, there are several other ways to discover if your publisher is on the up and up.
Investigating The Quality Of Your Publisher
The golden rule for any author looking to secure the services of a publisher is to go to Google and type in the company name with the words; “scam”, “complaints”, or “reviews” and if nothing pops up, that’s a good sign however, you still have more investigating to do.
You would think the one place to look is the Better Business Bureau because it’s considered a trustworthy organization that rates businesses. However, the vanity publisher Author Solutions, has an A+ rating even though there have been numerous complaints over the years as well as a class action lawsuit in 2013. So a good rating with the BBB doesn’t carry much weight these days especially, after various media outletsreported that businesses were paying for good ratings. Just a warning, if you’re going to use the BBB as a source of information, make sure it’s not your only source.
Other Sites That Grade Businesses:
As with most review sites things can be manipulated but if you’re seeing the same complaints over and over again by different people then you may want to take heed.
Google Reviews(First make sure that you’re logged into your Google+ account and just go to Google Maps and enter the name of the company you’re investigating. You should see an address as well as a rating.
Find The Office Water Cooler
You shouldn’t just stop at what customers are saying, if things are really bad at a company like they were at Tate Publishing and Author Solutions, then their employees are talking. Fortunately for us, there are sites that allow employees to rate the companies they work at. This can be a Godsend for those who are on the lookout for things like upselling, shoddy production or terrible customer service.
CareerBliss (Be sure to use the drop down and choose “reviews” before searching the company’s name.)
If you’re not into doing all the leg work then you might want to join a professional organization that will do it for you. Many places like ALLi (The Alliance for Independent Authors) and IBPA (Independent Book Publishers Association) offer recommendations for services such as editors, formatters, as well as designers.
These are just some of the places that indie authors should check out if they want to investigate a publisher or service. Next time, I’ll be discussing resources for authors who want to educate themselves about indie publishing as well as publishing matters in general so stay tuned.
To put a bookcover together you need to make a template or get one from your
print company. This is a mock-up of the one I got from my printer. The cover must extend to the
outer lines of the template in order for the book to have the trim line which gives the book its
nice neat final look. In other words, the whole area of the template must have the book’s cover color in it, back and front. The area right inside the outer line is called the Bleed area which is cut off at the second line in on the template all the way around the bookcover. That will be the actual book size when it is done.
The front of the book is on your right hand side and the back cover is on the left side.
The spine is the middle area between the back and front covers. The spine size is based on the number of pages and the paper size of the book and that is calulated by the printer.
The red lines (a 1/2 inch from the trim line) on both the covers is the area you must keep all text and graphics in.
Next I painted the front cover and top part of the back cover in Corel Painter Essentials
Then I brought the cover into Indesign CS 3 to work.
I used Indesign CS 3 to create my book and cover, though I do most of the artwork in art/graphic software.
This is a example of a text frame which using the Text Tool you put in the template and do your typing.
You use the Selection Tool to resize the Text frame when needed by grabbing any of the small squares around the frame and dragging it. You can also copy and paste your text from your word processor into the text frames.
For graphics you would go to File> Place find your picture on your computer (tif) and click Open.
The Selection Tool in Indesign will become loaded and you just click the place in your template or frame that you want the picture or graphic to go.
I rotated the cover to the left and typed in the spine text.
Adding all the items needed I created the book’s cover!
I wear dual hats, writer, author, and publisher. It’s not always easy, but I’ve learned and continue to acquire new knowledge in this ever-changing industry of publishing. When I write, I can’t wear my ‘work’ hat, it ruins creativity. And when I work, I can’t write. It’s not unusual for hundreds of manuscripts to end up in my inbox. If I choose to send them out for review, that will be the deciding factor if we take them on. I see a lot of pieces, and we have talented award-winning authors on our label, but I can honestly say few pieces are written as beautifully as 50 HOURS by Loree Lough, and that is the truth.
FRANCO ALLESSI is a broken, lonely man who wants nothing more than to outrun the ghosts of his past. For years, he tries to numb the pain of his wife’s death with cheap beer and whiskey. When he’s convicted of drunk driving, the judge revokes his license for six months and orders him to serve fifty hours of community service. Franco chooses Savannah Falls Hospice for his community service, for no reason other than it’s walking distance from his dilapidated house trailer.
On his first day on the job, he meets AUBREY BREWER, a woman whose time on earth is quickly ticking to a stop. Their unusual connection teaches powerful, life-changing lessons about friendship, acceptance, and the importance of appreciating that precious treasure called life.
Now, the endorsements (we have too many to list) for this book speak for themselves; I get it, it deserves every one of them. Catherine Lanigan, Author of Romancing the Stone, The Jewel of the Nile, and over forty-five novels and non-fiction, said,“I defy anyone to start the beautifully written 50 Hours and to put it down or to go on with their own lives as they had before reading about the remarkable, emotional and insightful relationship between dying Aubrey and the lost Franco. As a recent widow myself, the strength, humor and respect between the main characters shot close to home, but delivered so much hope and love that even as I march forward to tomorrow, my perspective has altered—all to the positive. In her last days in this life, Aubrey finally lives out the dreams she’s been too browbeaten by her mother and ex-husband to accomplish. She can only do this with help from Franco, who risks imprisonment to see her wish come true. Emerson said, “To know even one life has breathed easier because you have lived, this is to have succeeded.” Aubrey and Franco succeeded. Believe me when I say, THIS IS THE KIND OF BOOK THAT WINS PULITZER PRIZES. “
The main character, Aubrey, is ill, that silent killer, cancer. Cancer destroys or touches too many families in the world, let alone our country. My mom died of cancer, too young, but once diagnosed she didn’t last long. When I read the book 50 HOURS it was inevitable, I was reminded of what she went through and what we went through as a family. But I’ve always wondered what she was thinking, secretly, when she wasn’t trying to put our minds at ease.
Aubrey, a character of strength, hope, determination and sharp wit, dares you to take her journey with her and see and feel what she’s feeling through her eyes. But not in an emotional roller-coaster draining sort of way. She is the perfect definition of courage. Fearless at times, vulnerable at others, but always positive and selfless. She helps Franco, the recovering alcoholic serving time in the form of community service, who inadvertently helps her. Together, they’re the perfect team. Knowing what I know, about cancer, having experienced it with my family, it was touching to read it through Aubrey’s point of view. To take her walk with her, the walk. Knowing the diagnosis and how Aubrey really felt at times, was insightful. I think my mom, like many sufferers, think of those around them most. I was able to ‘see and feel’ things through Aubrey’s eyes.
It is undeniable that authors often bond with their characters while creating them; after all, it takes time and energy to develop fictional beings that a mass audience can relate to in the novels. When they tackle subjects that affect millions of people daily, be it illness, death, addiction, poverty, etc., it’s not unusual for authors to conduct extensive research to ensure the accuracy of the details that they write. Back stories, depth, facts, characteristics, and ultimately the feelings that bounce of the paper and touch people, emotions, must be believable. However, it is shocking when life unexpectantly imitates art. I was stunned, but can’t even begin to imagine what Loree must have felt, when I found out that the she, the author, was diagnosed with the illness that her character had while writing the novel.
The research that she was conducting to develop her character, Loree was suddenly applying to herself. Aubrey, the character terminally ill, and now the author, Loree Lough, found themselves in the same position. Healthy when commissioned to write; diagnosed while half-way through the novel. She was living out Aubrey’s nightmare. Surely it was impossible to divide the two emotionally at times. How did that happen and why? I can’t even begin to fathom it.
Multiple Myeloma, incurable bone/marrow cancer. I can barely say the words, and I couldn’t even begin to imagine completing the novel as beautifully as she did, knowing what all she had endured. Talk about a time to write. How did she do it?! A time to write. Writing from within; seamlessly, and beautifully as one with Aubrey at times.
It is no wonder that Aubrey leaps off the pages and into your heart. Loree’s heart and soul can be found in between the lines. This novel will touch people not just because of the terminal illness, but because of the life-lessons that Aubrey teaches Franco and Franco inadvertently teaches Aubrey. Inspiring hope in the midst of despair, reminding us of what is truly important in life. I honestly believe that this novel was meant to be written and meant to be written by Loree and shared. The screenplay had been stashed for years. Pulled out. Re-filed. Why now?
Loree Lough’s 50 HOURS is a poignant story that reminds us how precious life is, especially if our world has been turned upside down by cancer. But don’t be fooled: This novel will leave readers feeling hopeful, no matter how hard the dreaded disease has hit them. ~Jack Watts, award-winning author of 16 books, including “The Moon” series and Creating Trump Nation.
Loree has graciously discussed her treatments, some experimental, some traditional, and is willing to visit openly about her diagnosis, treatment, and the development of Aubrey (character), and this novel. She can be contacted via social media, her website or right here: email@example.com
A portion of Loree’s royalties from her 100’s of best-selling novels, go toward cancer research and other charitable organizations.
Lately it is becoming more and more common place for agents and publishers to assess an author’s platform. That means they are looking for authors who can reach the readers they are targeting. In fact at the Digital Book World Conference & Expo in 2017, representatives from Hachette and Perseus admitted they are checking out author platforms and social media engagement then reporting those findings at their acquisitions meetings. This shouldn’t be a surprise, literary agents have admitted to doing this for years. Like it or not, publishers are using social media as a measuring stick so wouldn’t be nice if we could impress or at least pass the inspection?
While doing research for my upcoming book Social Media Hacks for Authors, I came across several resources that can help authors who struggle with social media. Many of these resources are available for free directly from the social media sites themselves. I understand that many authors can’t afford the more expensive social media courses so I went on a mission to find the help we all need for free or at the very least, real cheap.
Below I list several resources and no, I’m not affiliated with any of the services or products mentioned.
Direct From The Horse’s Mouth
Did you know that Facebook has its own set of video tutorials that cover everything from advertising to analytics? Twitter also has a Skillshare video featuring their marketing manager Sandra Vega and it’s all 100% free. Below are listed the top 7 social media sites in the English speaking world.
If you want to go further in your education there are several websites that will help you with your social media marketing. The course topics range anywhere from content creation to targeted marketing. Some of these are free while others have both free and paid options.
Udemy Social Media Marketing courses (they also have paid ones ranging from $90-$200 but I only linked to the free ones)
Coursera Free for 7 days then $49 per month after.
Tip: Take advantage of the free material and later, if you feel like taking a more targeted course like Mark Dawson’s Advertising for Authors then go for it.
Don’t be discouraged if you’re not an overnight sensation because building a following takes time nonetheless, you do have to start. Gone are the days where social media was optional, today’s authors are expected to have an online presence no matter if they choose to go the traditional route or not. Yes, this is more work but it is also a good thing because whether we choose to go traditional or not, our audience will follow us, not our publisher. It’s this connection to your audience that is the key to a long-term career and isn’t that what we all want?
Bio: Rachel Rueben is author of YA, supernatural as well as romance books. Her work can be found her on the Cereal Authors blog as well as Wattpad. She is also a blogger at Writing By The Seat Of My Pants where she discusses self-publishing and rarely refers to herself in the third person. 😉