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TLA 18 – What’s this all about?

Signing copies of Bitter Betrayal in the featured author area at TLA 18.

Sooooooo the coolest thing that I believe as an author, Amanda M. Thrasher, and organization, Progressive Rising Phoenix Press, that we are a part of on an annual basis is the TLA (Texas Library Association) Conference. I have attended this conference for years, signed as a featured author for at least five years, and we have committed as a publisher, for now, four years.

Being an author first, and a co-owner and CEO of an independent press founded by authors, we continually try to locate and find ways that bring the most ‘bang for our buck’ for our authors. What exactly does that mean when it comes to TLA? In case you are not familiar with TLA, it is a professional organization promoting librarianship and library services in Texas. Through legislative advocacy, continuing education events, and networking channels. The conference usually has between 5000 to 6500 attendees, if not more, and often consist of librarians (academic, public, and private), educators, consumers, category buyers, publishers, vendors, to name a few. 

Being that it takes place during the week, most attendees go on their companies time and dime. This is good for us, (publishers and authors) because the visitors are pre-registered and literally plan up to a year in advance to attend the conference which brings a different type of ‘crowd’ versus people just look for something entertaining to do. So what do all of those people do?

Signing ‘The Greenlee Project’ at TLA 18

Everyone attends sessions as they listen and learn about new techniques, equipment, products, and don’t forget they all get to network and socialize as well. Meeting the authors is always a big draw, especially the featured authors, and so many fantastic publishers are represented such as Penguin Random House, Scholastic, McMillan, Disney, Chronicle Books, Capstone, Hachette Book Group, Simon & Schuster, Little, Brown, Book Co., to name a few…. Oh yeah, and us 🙂 as well, Progressive Rising Phoenix Press.

I am not big on the author to author events (me personally), that become book swaps. However, I will always tell our authors, or any other that ask, that I believe in this particular trade conference. This one is worth saving your $’s for and vesting in the trip. It moves yearly, location, but is always in Texas. We network; share our work with the librarians, teachers, and readers. Sign books, and pick up book orders. I have attended and signed at ALA, BEA, and TLA. For us, PRPP, I still believe we receive the most value for our vested dollars in this event. If you have ever considered going, as a company, but you are not sure if it is worth it or if you are an author and you do not know if you should spend the dollars here are my top reasons for doing so:

1) It is a professional trade show; attendees are pre-registered, and that means a guaranteed X amount of participation.

2) Attendees are there with a purpose to do the following: Place book orders for their locations, receive free books for review, and to share new talent or books with their districts. If you have a new title or an old title with limited exposure, it is the perfect place to share your work with the experts or potential real buyers.

3) It is expensive, yes, but with a joint effort it can be done and is worth the $’s spent due to the added benefit of buyers, readers, vendors, librarians, educators, all under one roof at the same time.

4) Networking with different schools, librarians, teachers, readers, is priceless, especially when they are all book lovers and want to be there with you.

5) We have placed multiple bulk orders through this conference, introduced new titles and authors, and re-launched older titles.

6) Negotiated contracts for services authors cannot receive on their own, such as Lexile scoring, contact made through TLA.

7) Received great submissions & we do not solicit authors.

8) Met librarians, teachers, educators, and others that we have stayed in touch with and shared our catalog, and new titles over the year. They have come back, and picked our latest work, sharing it with their districts.

9) Featured author area: the authors are reviewed and scheduled to sign. The advertising is great, and visiting with people as you sign your work is fantastic, but having them come back year after year, remembering you from the year before as they look for your new work….is…..priceless.

10) Often it seems as if we accomplish more at this one trade show than at ten regular author events. Those often seem time-consuming, turn into author swaps, and end up with minimal unit sales.

TLA

Copyright © Amanda M. Thrasher 

Amanda M.Thrasher

Progressive Rising Phoenix Press

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